Where these numbers come from
Every number we show has its source here: who ran the study, on what sample and when. Where two studies measure the same thing differently, we give both — including when the second one is less flattering for us.
How long it takes to make a course
- “3 weeks” and “one evening” — these timings are indicative, not measured. They show the order of magnitude of the difference between recording a course yourself and generating the materials, not the result of a study on a sample of users. Reference point: a course of about 45 minutes.
- “narrator: 400–1500 zł” (about £80–300 on the English page) — typical rates for recording narration for a 45-minute course, based on offers on freelance marketplaces. The pound figures are the same bracket expressed for the UK market, not a live currency conversion. A range, not an average.
- “narrator: 0 zł” — the voice in Courselob is synthesised and included in your plan. There is no surcharge for the recording.
Market
- “Almost half of Poles have already learned online” — 49%. Study by SW Research commissioned by Edukier.pl, CAWI method, sample N = 808, Poles aged 16+, October 2023. The question was whether the respondent had ever used online learning.
- The same thing measured more narrowly gives about 10%. Eurostat asks about taking an online course in the last three months and reports around 10% for Poland (2024/2025 data). We give both numbers because they differ in definition, not in truth — showing only the more flattering one would be cherry-picking.
- “The global e-learning market is 346bn USD a year” — the average of four 2025 reports, in billions of USD: Polaris Market Research 439.9; IMARC Group 369.7; Arizton 325; Mordor Intelligence 248.8. The spread comes from different market boundaries — which is why we publish the average and its parts, not a single highest figure.
Prices and allowances
- Plan prices — shown in the pricing page and in the terms, are final prices. The provider is exempt from VAT, so nothing is added on top.
- “1,000 tokens per lesson”, “20,000” and “60,000” a month — these are not estimates but constants written into the application. The token cost of a lesson does not depend on its length, so the allowance can be worked out up front.
- “roughly three courses” and “roughly ten courses” — the token allowance divided by six lessons per course. A course can have a different number of lessons; hence “roughly”.
What you will not find here
- User counts, numbers of courses sold, or any counter. We do not publish numbers that cannot be verified — we would rather leave empty space than invent one.
- Customer testimonials. For the same reason: a testimonial nobody can check is worth as much as an invented one.
- Earnings forecasts. How much a given course earns depends on the topic, the price and your reach — nobody can predict that honestly, and promising income is a practice prohibited by consumer law.